When Viral Marketing Isn’t So Catchy, Part II

Still plagued by viral marketing woes, YOBI CIO Jen O’Meara is at it again…but this time she has dragged in YOBI Multimedia Director Allan Leshchinsky as well. We think you’ll enjoy their Seussian commentary on the difficulties they’ve encountered with the ‘new’ marketing. We sure did!

Spam I Am, or A Different Kind of Beginner Book:
A Viral Marketing Story Suitable for Bedtime

Their masterpiece can also be viewed on Jen’s SlideShare page.

Written by: YOBI.tv

This entry was posted on Tuesday, July 8th, 2008 at 7:39 pm and is filed under Staff & Editors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “When Viral Marketing Isn’t So Catchy, Part II”

  1. Triune Designs, Inc. Blog » Blog Archive » Feeling Frustrated About Web 2.0 Marketing Says:
    July 28th, 2008 at 11:41 am

    [...] I saw this great Dr Seuss-esque story in another marketing blog I read who actually found it on another company’s blog. The story is about a company’s frustration over their Web 2.0 marketing campaign and some [...]

  2. People Who Rip Off Green Eggs and Ham - Canuckflack Says:
    August 22nd, 2008 at 5:01 pm

    [...] all to say that the effort by Yobi.tv, Spam I am, Or A Different Sort of Beginner Book: A Viral Marketing Story Suitable for Bedtime, caught my [...]

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